The fast food restaurant chain questioned almost 1,000 regular customers to understand more about the effects of having a diverse employee demographic. Kao. Digital transformation is at the heart of McDonald’s efforts to improve customer experiences to retain current customers and bring back former customers. Four years on, and the transformation has hit most stores. Automation in the Workplace: How to Bridge the Digital Skills Gap, Why You Need to Interview Your Business Software Like an Employee. We will execute the solutions to complete your --' project and transfer knowledge, while protecting your intellectual property. These kiosks are probably the most prominent feature of McDonald’s huge digital transformation. McDonald’s newfound ability to hear its customers via social resulted in a game-changing business initiative that drove company growth after 14 consecutive quarters of decline. Meaning the transformation has not only reached new customers, but it has fostered great engagement with all patrons. http://www.adigitalrepublic.com You will learn about what it is they have changed, and what they have achieved as a direct result. The case study was given by Thiago Suzano, head of architecture and innovation. It’s safe to say that digital transformation has increased public perception and engagement with the chain. There’s little doubt we have all seen and used one of McDonald’s self-service kiosks. McDonald’s has seen significant and consistent growth in revenue and in guest count. For example, they began installing kiosks where customers can quickly customize their hamburgers. Therefore, adopting a digital focus is a case of adapting to survive for many businesses. Any business can adopt a digitally-focused approach, and ensure they meet the evolving expectations of customers. Not to mention, it has influenced us to more readily splash the cash on a few happy meals. Inspiring Examples of Digital Business Transformation . There’s little doubt we have all seen and used one of McDonald’s self-service kiosks. 0 The most likely reason a business undertakes a digital transformation. 5G in the UK: What is 5G, How is it Different, and is it Safe? In Q1 of 2018 alone, McDonald’s saw a 9% increase in revenue and a 13% increase in net income. You can also view our new infographic showing the facts and successes of McDonald’s transformation. Case Study. With the rise of personal computers in the 1980s, companies started going through digital transformations to improve their products/services and reduce costs. Therefore, adopting a digital focus is a case of adapting to survive for many businesses. : 7 consecutive quarters of sales growth. 242 0 obj <>stream Far EasTone, Taiwan: A BSS digital transformation. How McDonald’s is preparing its Digital Transformation Posted by : Jo and Dado April 15th, 2015 In Articles 9557 views 1 McDonald’s is among the best known brands in the world, but over the past years it has been facing new challenges, such as the heavy pressure … The focus is McDonalds across Latin America. Shown not only by the number of revamped stores but the growth of their digital innovation team. The project and the changes it makes are all fed by customer and employee insight. Steve Easterbrook points out the importance of having a high tolerance for risk. For the most part, changes to the customer experience will be tangible but incremental, although McDonald’s is testing out even more dramatic steps, like robotic fryers. If you know of a good one, please leave a comment about the study with a reference to the source and I will be happy to include it in this list. The case study companies include Zappos, McDonald’s, and U.S. Express. Digital Transformation Operational Excellence Delivery solution Industry Global Technology Agile Transformation Relationship Management Award Finalist Case Study Not to mention, the evident improvement in the public’s perception of the business and it’s offering thanks to the transformation. Saishunkan Pharmaceutical. Now it has embraced digital ubiquity and a culture of change that allows the business to serve customers with a better experience. This is both in order to work more efficiently with their new systems, and to improve speed in a bid to meet customer expectations of convenience. This initiative is called Model-Based Product Support (MBPS) and is a system with enterprise and field level capability. If you’re not investing anything in digital, then yes, you’re at severe risk of dropping back. Schneider Electric. McDonald’s. McDonald’s example of digital transformation is one of the most expansive on the planet. Share on: The story is familiar. Ongoing / Project: Ongoing. 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